Advertising drives economic growth
In helping companies succeed, advertising plays a key role in a dynamic economy. Successful companies create more jobs, pay more tax and contribute directly to economic growth.
In fact, there is a proven link between advertising and economic growth1:
- There is a positive correlation between the rates of investment in advertising and GDP growth in major markets.
- Business sectors with the highest rates of investment in advertising are those where competition, a recognized driver of growth, is liveliest.
- Countries where relatively little is invested in advertising are also those where economic growth is weakest.
The advertising industry itself also contributes in a big way to economic growth. At 6.4% in 2007, the communications industry was the third-fastest growing sector of the US economy – far above the 2.2% growth for the economy as a whole2.